guard in the last light, naqsh-e rostam

The toughest letter to crank out is one that is meant to impress, as we all know from writing job applications; if it’s hard work to slip off a letter to a friend, maybe you’re trying too hard to be terrific. A letter is only a report to someone who already likes you for reasons other than your brilliance. Take it easy.
How to write a personal letter, by Garrison Keillor for the International Paper Company

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