everything

Man is immortal; therefore he must die endlessly. For life is a creative idea; it can only find itself in changing forms
Rabindranath Tagore

The pride and joy — daab — “was Dr B C Roy’s idea, because coconut is of great nutritive value. In those days students didn’t have enough money, so this drink was made with everything they needed. That’s why you will still find a piece of coconut flesh in your glass today. I have travelled across the country and studied its serbets. We know that the advantage of our creations over the usual cold drinks is food value. This is our speciality.”

Mrigendra used to be an industrialist, but came to Paramount after his father expired. He has no regrets, because, as he says, “This business has given me everything. The goodwill generated by customers is something that cannot be reproduced by money. There are thousands of industrialists but only one Paramount.”

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